Chrome users may already disable third-party cookies in Chrome to achieve the same goal. The company decided to end support for third-party cookies in Google Chrome, which on its own eliminates a lot of tracking on the Internet. Google is the world largest advertising company and in a unique position, as it also owns the most widely used web browser and has control over the Chromium project, which most other web browsers use as their code bases. Pressure from privacy advocates and governments against current user tracking practices on the Internet has forced Google's hand.
